Keep Home Comfortable
SYNOPSIS
In the “Keep Home Comfortable” ad campaign, Scope helped turn HeySalty‘s strategy for Monarch Home Services into a realized end-product. HeySalty approached Scope Studios with a clear plan for positioning their client in the Southern-California market and we wrote and produced a series of clean, uplifting, lifestyle commercials.
Here, our goal was to produce a series of spots that would look visually-competitive with national spots, but not feel “over-produced.” We needed the ads to maintain a sense of sincerity for these real-life moments.
SERVICES
Creative Direction
Messaging & Copy Writing
Locations
Casting
Line Production
Post Production
Motion Graphics
CAST
Family #1: Jorge Barrientos, Carla Barrientos, Julian Barrientos
Family #2: Robert Salters, Ariana Salters
Family #3: Justin Rowe, Rooney Rowe, Jamie Rowe, Poppy Rowe
Young Woman: Alicja Burnette
Young Man: Scout Claasen
Older Dancing Man #1: Dwight Boyce
Older Dancing Man #2: Paul Johnson
Older Dancing Woman #1: Lynita Scott
Older Dancing Woman #2: Chita Johnson
CREW
Concept: Hey Salty
Writer: Jean-Luc Slagle
Producers: Jon Slagle & Jean-Luc Slagle
Director: Jean-Luc Slagle
Director of Photography: Ben Hess
Gaffer: Jordan Pulmano
HMUA: Val Hinajosa
BEHIND THE SCENES
