Lemonade Stand

SYNOPSIS

Jim Burke Ford is one of the largest regional Ford dealerships in Southern California. With historic dealership markups on the rise across the nation, Jim Burke decided not to participate in senseless “Market Price Adjustments” and price their vehicles at MSRP. The internal marketing team at Jim Burke Ford approached Scope Studios with this concept and we brought it to life with the right casting, direction, and production to create these memorable spots.