Digital storytelling through film,
design & motion graphics.

Buy American

Framing

Framing the Story

Honda has a rich history in the US, and the Civic and Accord sit atop many of the “Most Reliable” and “Longest Lasting” car lists throughout the world. As the global marketplace shifts, consumers, even on a local level, have started to pay more attention to where products are manufactured and where the money goes. Many people still associate the production of Honda vehicles with Japan, and as the economy took a turn, consumers were less willing to invest in products goods and services that took American Money overseas.

Thinking

Coming up with a Solution

The truth of this matter is that while Honda originated in Japan, nearly 80% of the Hondas sold in America are manufactured right here in America. That means American money going to pay American workers for American jobs. For Scope, this meant that we needed to realign the perception of consumers with the reality of the situation. We came up with the idea to launch a “Made in America” Campaign for Honda.

Doing

Making it Happen

Scope chose to create a commercial almost entirely with motion graphics. This gave us the opportunity to keep a clean, simple canvas while getting a single important idea across and reinforcing it with Honda credibility as a reliable car manufacturer.

Delivering

Finishing the Job

The result was an HD Commercial spot that played in theaters and broadcast around Southern California, with overwhelming success in sales and brand recognition despite the volatile economy.

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Creative Direction, Motion Graphics, Video Production
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Copy Writing, Creative Direction, Motion Graphics, Video Production
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Creative Direction, Motion Graphics, Video Production
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Chain Cohn Stiles
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Kern County Tough
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Creative Direction, Video Production
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Buy American
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The Oil Worker
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Video Production
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The Story Of John Barber
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Copy Writing, Creative Direction, Motion Graphics, Video Production
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Love Water
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Graphic Design
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Advisory Board
Video Production
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Women’s Heart Center
Bakersfield Heart Hospital
Video Production
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Veterans Day
Honda
Motion Graphics
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Imagine
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Energy Technology Program
TIL Program
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Video Production
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Petroleum Summit
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Graphic Design, Motion Graphics, Video Production
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Because you Believed
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Lucky Ned Pepper
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