Some things just make sense together. Bacon and eggs. Peanut butter and jelly. Ginger Rogers and Fred Astaire. Advertising and Video. Whether they’re designed to educate, inform or simply to entertain, videos are an effective and meaningful way to connect to people who value what you offer. Continue reading
The “12 Principles of Animation” is a set of principles originally created by some of Walt Disney’s original animators. Although technology has grown considerably since the traditional cel-animation days of Pinocchio, many of these principles still hold true for creating “the illusion of life.” At Scope Studios, we constantly incorporate many these elements into our motion graphics work to create organic, believable imagery- whether we’re
We’ve worked with the folks over at Taft College on a number of projects, and have a good, working relationship. Recently, they came to Scope Studios to discuss a way to promote Taft’s “Oil Worker Monument.” Rather than use recaptured news footage and boring voice overs, we suggested a different take.
Check out one of our Scope Tips on 3-point interior lighting.
So, we recently invested in a Red One MX Digital Cinema Camera. We’ve shot with the Red before in ultra-controlled conditions, but finally owning it gives us the freedom to explore and shoot what we want.
In advertising most people make the mistake that information equals action. Continue reading