The “12 Principles of Animation” is a set of principles originally created by some of Walt Disney’s original animators. Although technology has grown considerably since the traditional cel-animation days of Pinocchio, many of these principles still hold true for creating “the illusion of life.” At Scope Studios, we constantly incorporate many these elements into our motion graphics work to create organic, believable imagery- whether we’re

Squash and Stretch

The first principle, “Squash and Stretch,” and what many believe to be the most important principle, refers to the action of weight and volume that a character or object takes on as it moves. This principle can be applied to simple objects, such as a bouncing ball, or something more complex, like the gait of a physical body walking. For this principle to come off as “realistic” in the animation, it’s important that the object’s volume does not change when squashed or stretched. If the scale or length of a ball is stretched vertically, its width needs to contract horizontally. (In 3-Dimensional animation, this idea is compounded to it’s depth.


To give a sense of weight and movement to animated objects.

Here’s a simple physical animation using a simple ball: